Privacy policy
Last updated: 11/17/2025
This Privacy Policy describes how Burning Desire ("the Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from burningdesire.store (the "Site") or otherwise communicate with us (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.
By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree, please do not use or access the Services.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, regulatory, or operational reasons. When updates occur, we will post the revised Privacy Policy on the Site and update the “Last updated” date above.
How We Collect and Use Your Personal Information
We collect personal information about you from various sources to provide and improve our Services. The types of information we collect depend on how you interact with our Site and Services.
In addition to the specific uses described below, we may use your information to communicate with you, provide the Services, comply with legal obligations, enforce our terms, and protect our rights and the rights of our users.
What Personal Information We Collect
Information You Provide Directly
This includes:
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Contact details: name, address, phone number, email.
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Order details: billing address, shipping address, payment confirmation.
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Account information: username, password, security questions.
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Shopping behavior: items viewed, added to cart, or saved.
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Customer support communications: any information you share when contacting us.
Some features of the Services require certain information. If you choose not to provide it, you may be unable to use those features.
Information Collected Automatically (Cookies & Tracking)
We automatically collect certain information (“Usage Data”) through cookies, pixels, and similar technologies, including:
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IP address
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Device information
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Browser type
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Interaction data (pages visited, time on site, clicks, etc.)
This helps us improve your experience, analyze site performance, and personalize content and advertising.
Information from Third Parties
We may receive information from:
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Shopify, which powers our online store.
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Payment processors, who collect payment details to process orders securely.
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Analytics and advertising partners, through cookies and tracking tools.
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Shipping partners, to complete delivery of your order.
Any information obtained from third parties is handled according to this Privacy Policy.
How We Use Your Personal Information
Providing Products and Services
We use your information to:
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Process payments
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Fulfill orders
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Manage your account
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Arrange shipping
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Handle returns or exchanges
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Send order updates and relevant notifications
Marketing and Advertising
We may use your information to:
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Send promotional emails and messages
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Personalize ads and product recommendations
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Improve marketing strategies
You may opt out of marketing communications at any time.
Security and Fraud Prevention
We may use your data to detect, investigate, and prevent fraud or illegal activities.
If you have an account, you are responsible for keeping your login details secure.
Customer Support
We use your information to respond to inquiries, resolve issues, and improve our Services.
Cookies
We use Cookies to operate and improve the Site. Shopify’s cookie information can be found at:
https://www.shopify.com/legal/cookies
Most browsers allow you to block or delete cookies, but doing so may affect site performance.
How We Disclose Personal Information
We may disclose your personal information to:
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Vendors and service providers (payment processors, shipping carriers, IT support, cloud storage, customer support).
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Business and marketing partners, including Shopify.
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Affiliates within our corporate group.
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Third parties with your consent, such as when you choose to link social media accounts.
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Legal authorities, when required by law.
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Parties involved in business transitions, such as mergers or acquisitions.
We do not disclose sensitive personal information for the purpose of inferring characteristics about you.
User Generated Content
Any reviews or content you post publicly can be seen by anyone.
We cannot control how others may use that information.
Third Party Websites and Links
Our Site may link to third-party websites.
We are not responsible for their privacy practices or content.
We recommend reviewing their privacy policies before providing information.
Children’s Data
Our Services are not intended for children.
We do not knowingly collect personal information from children.
If a child has provided information, please contact us so we can remove it.
We do not sell or share personal information of individuals under 16.
Security and Retention
We take reasonable steps to protect your personal information, but no method is completely secure.
We keep your personal information only as long as needed to:
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Provide the Services
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Maintain your account
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Comply with legal obligations
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Resolve disputes
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Enforce agreements
Your Rights and Choices
Depending on your location, you may have rights regarding your personal information, such as:
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Right to access/know
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Right to delete
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Right to correct
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Right to data portability
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Right to restrict processing
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Right to withdraw consent
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Right to appeal a decision
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Right to manage communication preferences
We may need to verify your identity before processing your request.
You may also designate an authorized agent to make requests on your behalf.
We will not discriminate against you for exercising your privacy rights.
Complaints
If you have concerns about how we handle your data, please contact us.
Depending on your location, you may have the right to contact a local data protection authority.
International Users
Your personal information may be processed in the United States and other countries.
When transferring personal data out of Europe, we rely on approved safeguards such as Standard Contractual Clauses.
Contact
If you have questions about our privacy practices or would like to exercise your rights, please email us at: